Frank Capra's well known
1941 film, Meet John Doe stages a struggle between the sinister
media forces that would determine American culture, and the heroic
efforts of an ordinary citizen, John Doe, played by Gary Cooper,
to speak for the common man. A brief consideration of the film will
suggest the vexed history of American attempts to claim media freedom
in a public space so powerfully shaped by modern electronic media.
Most of you know this film's premise: as a publicity stunt to raise
the circulation of a daily newspaper, Ann Mitchell, the sparkly
female columnist played by Barbara Stanwyck, composes a letter to
the editor from John Doe; the letter carries an impassioned attack
upon social injustice, and in it, John Doe threatens to commit suicide
by jumping off city hall roof. Once recruited to play the role of
John Doe, the baseball player Long John Willoughby grows into the
role he assumes; although he begins to believe the populist message
Ann writes for his inspiring radio addresses, John Doe is fully
embedded in the media system that invented him. It is part of the
critical rigor of this film that John Doe is opportunistic about
using the media. He is, for example, devoid of the kernel of upright
character given the eponymous characters in Carpa's earlier films,
Mr. Deeds Goes to Town; Mr. Smith Goes to Washington. The action
comes to climax when John Doe discovers the way the media mogul,
D.B. Norton, is planning to use the national convention of the John
Doe clubs to launch his run for President of the United States.
[Fast-forward through convention; include the shaming of John] In
this scene of shaming, John Doe discovers the power of big media,
and we suffer and enjoy his humiliation. Once John has let himself
be determined as a media [symbol] of the average man, any effort
to speak for himself, outside of the script and identity forged
for him is catastrophic. In this scene the honest confession of
the ordinary citizen speaking his decent heart doesn't stand a chance
against, it is always already coopted by, the media system of the
mogul, who can always unplug the microphone and issue a "special"
newspaper edition to expose John Doe for who he really "is", a mere
creature of the media. To deliver this critique of big media, the
film John Doe indulges in a familiar species of media rivalry: while
condemning fascist manipulation of the masses through a cunningly
populist use of radio and newspapers, Capra uses all of the techniques
of a classical Hollywood film system to hide the resources of the
film medium as it marshals its audience in empathizing with John
Doe's heroic rebellion against big media. However, although Capra's
film seeks to revive a spirit of American community that is folksy
and naïve and prior to media, the predicament of the main characters,
John Doe and Ann Mitchell, suggests that the counter-claims of media
determinism and media freedom create an imbroglio or tangled web
that is difficult to escape. In the face off between the isolated
hero and big media, it requires a third term to save John Doe from
the Christmas Eve suicide the film has scripted as his only authentic
response. This third term is not just the love of Ann, but the sacrificial
act of Jesus Christ, "the first John Doe," as it works within the
John Doe club members who make the decisive appeal to John before
he jumps. The problematic ending-where John is saved from the suicide
the film's narrative logic requires of him-gives the audience a
way out for their surrogate and spokesman, John Doe. (Chuck House)
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