E147mc: Media Culture
Professor Warner
Jan 2004
Benjamin's essay, "The Work of Art in the Age of Mechanical Reproduction" (1936), is enormously influential for the way it put one issue on the critical agenda: in the modern period art made by machine (like photography and film) began to challenge the authority and influence of art made by the human body (painting, sculpture, theater). How, Benjamin asks, are we to interpret this fundamental shift in the location and nature of art? Is it a change to be mourned because, for example, the decay of the "aura" it brings? Or is this change to be accepted as part of the shocking intensity of modern urban life? Benjamin makes his argument by developing the following set of oppositions. As you read the essay, consider this question:
What is Benjamin's critical stance toward the modern shift from the left to the right side of this chart?
Art
with Aura Art as
Mechanical Reproduction
unique
existence
/ plurality of copies
history
/ no history
authenticity / one
note more authentic than another
tradition /
novel site of reproduction
experience /
loss of memory
distance
/ proximity
individual /
masses
cult
value
/ exhibition value
ritual
/ politics
actor’s
performance /
actor subjected to camera, stripped of his aura
audience
linked to actor /
audience as critic
beautiful
semblance /
assemblage of shots
unique
aura of the person /
phony “spell of personality” of the celebrity
content
of beauty
/ art for art’s sake
painting / photograph
theater
/ film
contemplation
or concentration /
distraction
painter
as magician / film-maker as surgeon
critic as attentive / spectator public as absent minded critic